Как выбрать гостиницу для кошек
14 декабря, 2021
Everyone loves a good laugh, especially when it’s directed at PR spin-meisters like the fossil fuel industries, which continue to greenwash their way to getting $5.1 billion per year from tax payers to find new fossil fuel reserves.
They may tell us that they’re investing in alternative energies, but it’s a teeny slice of their budget. So, anything they tell you about seriously investing in solar or wind or non-carbon biofuels is pretty much tossing the U.S. a sweet PR Twinkie and telling us to thank them for it. If they truly meant to change their dirty energy ways, they’d be lobbying Congress to quickly transition those subsidies into clean energy subsidies and competing on a level energy playing field. But that’s not going to happen, so it’s up to us…
But how do we let Congress know that the 92 percent of the U.S. who support solar will remember them at the polls in 2016 if they don’t eliminate these never-ending all-you-can-eat buffet of fossil fuel subsidies?
I’d suggest that solar marketers and advocates use parody. Parody is a powerful communication tool for several reasons:
Greenpeace has been doing this for quite some time. For example, take their recent campaign to embarrass Lego into dropping Shell Oil as a sponsor:
Or take a look at this comedy troop’s low budget parody of BP’s handling of the 2010 oil spill:
Or how about how Funny or Die deconstructing Chevron’s greenwashing “We Agree” campaign with this video (warning, major profanity.)
So, how do we use parody to promote the extension of the 30 percent ITC and the elimination of oil and gas subsidies, or at least the elimination of 80 year old oil and gas subsidies? Let’s create simple media that compare solar and fossil fuels.
With that in mind, you could create your fun version of a video or graphic that:
As Mark Twain once said, “Against the assault of laughter, nothing can stand,” perhaps even 5.1 billion in fossil fuel subsidies…UnThink Solar.
Tor Valenza a.k.a. “Solar Fred” is the founder and CMO of UnThink Solar, and the author of Solar Fred’s Guide to Solar Guerrilla Marketing. For more solar marketing info, sign up for the UnThink Solar newsletter or follow @SolarFred on Twitter.