I own a Chevrolet. I think Chevy has made some of the coolest cars of the past 100 years, whether we’re talking about the Corvette or the Volt. With an all-new Chevy Volt lined up to debut in a few short weeks, GM has rolled out yet another teaser of their plug-in hybrid…and they really, really held back.

Boring B-roll footage of a Volt testing on an icy footage? Check. Overly-enthusiastic background music? Check. Run-time of less than a minute? Check and mate!

I get that the Chevy Volt isn’t as exciting as the 650 horsepower Corvette Z06, but for some people it is. Despite my love for the Bowtie brand though, this teaser video seems like it was slapped together in the same amount of time as this video lasts. Sure, the Volt’s no sports car, but on ice even a Prius can get sideways, which is what I was hoping to see.

On the other hand, most people don’t want to see the car they are considering buying losing control on the test track. That said, the Volt hasn’t had a particularly memorable marketing campaign, which has consisted of a relatively few commercials of forgettable quality.

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Tags: 2016 chevy volt, Chevy Corvette, Chevy Volt, corvette, ICE, marketing

About the Author

Christopher DeMorro A writer and gearhead who loves all things automotive, from hybrids to HEMIs, Chris can be found wrenching or writing- or esle, he’s running, because he’s one of those crazy people who gets enjoyment from running insane distances.

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