With the opening of a 45,000 square foot facility in Montreal, Tesla Motors continues to expand its network of dealerships in North America.

Officially opened last week, the new Tesla dealership is its largest in North America and now brings the total number of Tesla-operated dealerships to 60, with more on the way. It replaces a much smaller retail outlet in nearby Laval which was always seen as a band-aid solution.

Jerome Guillen, senior vice-president of global sales and service for Tesla, said the growing interest in the brand in the region prompted the move to a larger location.

“We saw the customer interest increase and increase, and we were just ready to step up. I think we owed it to our customers to be able to have a location to serve them properly,” he said. “Montreal is a very important location for us.”

The Montreal sales and service location is the second such facility to be built in Canada. Earlier this year Tesla opened a similar facility in Toronto which is in addition to a more typical mall-based retail outlet which opened in 2012. Tesla also operates separate retail and maintenance facilities in Vancouver.

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The facility is important for Tesla, as both Quebec consumers and the provincial government have shown themselves to be receptive to greener modes of transportation.

The government of Quebec offers a rebate of up to $8,000 CDN on the lease or purchase of an electric vehicle. Additionally Quebec purchasers can receive a rebate of up to $1,000 CDN towards the installation of a home-based charging system.

“We see significant potential, especially with our new product offerings, here in Quebec and Montreal,” said Will Nichols, Communications Manager for Tesla. “And we need to plan for the future. We certainly want to be able to accommodate the hundreds of thousands of cars that we anticipate having on the road in the next few years.”

There are 340 Tesla Model S sedans in Quebec at the moment. Across Canada the number is about 1,500.

Located at the new facility will be Tesla’s first supercharger in Quebec. The roll-out of a supercharger network in Canada is comparatively well-behind that of the U.S. Currently there are Tesla superchargers only in Vancouver, Toronto and in Cornwall, ON which is between Toronto and Montreal.

Guillen says Tesla hopes to eventually have dozens of superchargers set up across Quebec, but the process is taking longer than expected. When established, the supercharger network will make trips across the province, as well as into Ontario and the United States a breeze. It is believed that it will also make purchasing a Tesla more attractive to some.