Detroit Electric, in the midst of reviving the brand and launching its first new vehicle, revealed a new brand identity and a slight glimpse of the EV’s look.

As the preparations for the introduction of its SP:01 electric sports car are underway, global Detroit Electric has revealed a hint of the final exterior design of the company’s new vehicle.

The company said this new brand identity includes a new corporate logo and color palette. Detroit Electric has also released a “teaser” video and is finalizing a new-look website that will support the introduction of the new corporate identity.

The re-brand is described by Detroit Electric as the latest initiative in the company’s marketing strategy as it gears up for the start of sales of the SP:01.

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The company’s logo has been modernized to reflect Detroit Electric’s pioneering and energetic values, stated the company. A restoration of the original round Detroit Electric badge, the new logo has evolved to reflect the brand’s new colors of blue and white, while maintaining the art deco character and integrity of the original styling.

As is customary in the auto business, the new logo will be displayed as a badge on the company’s pure electric vehicles, as well as on future products, and for corporate communications applications.

The company added the introduction of the new blue and white color palette represents the company’s pure electric positioning. Blue represents energy and modernity, and is reminiscent of lightning storms where ionized oxygen produces an electric blue effect, while white provides purity, simplicity and a bold contrast to the blue.