Category Archives: Alternative transportation

Alcoa doubling high-tech coating capacity in Michigan for aerospace; new electron beam PVD machine

Alcoa doubling high-tech coating capacity in Michigan for aerospace; new electron beam PVD machine

12 December 2014

Alcoa Power and Propulsion, a unit of lightweight, high-performance metals leader Alcoa, is doubling its high-technology coating capacity at its Whitehall, Michigan facility. Alcoa will install a new electron beam physical vapor deposition machine, which enables faster production by combining two important processes: the bond coat and the top coat. The $16.7-million investment will position the company to further capture growing demand for advanced jet engine parts.

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The 7,700 sq. ft. building expansion will be located at the Thermatech plant in Whitehall where it produces thermal coated parts that enable engines to run at higher temperatures, boosting engine efficiencies. The coating also extends the operating life of jet engine parts by protecting against oxidation and corrosion.

Construction will begin this month, with first production expected to begin in 2016. The expansion will create 25 new full-time jobs. Customer agreements underpin the new capacity.

The combination of advanced coatings and internal cooling schemes make it possible for investment cast airfoils to operate in an environment that reaches temperatures much greater than the airfoils’ melting point. In addition to jet engines, the coating process is applied to parts used to build industrial gas turbines.

The expansion supports Alcoa’s strategy of profitably growing its aerospace business, which achieved revenues totaling $4 billion in 2013 and is in line with company strategy to build its value-add businesses to capture profitable growth in high-growth industries. The Company projects a compounded annual commercial jet growth rate of 7% through 2019 and sees a current 9-year production order book at 2013 delivery rates.

Demonstrating its support for the expansion, the Michigan Economic Development Corporation awarded a state business development grant to Alcoa totaling $285,000.

Renault previews new production-bound EV motor and dual-fuel gasoline/LPG engine

Renault previews new production-bound EV motor and dual-fuel gasoline/LPG engine

12 December 2014

Renault_64163_global_en
Renault’s new, more compact electric motor with integrated Power Electronic Controller. Click to enlarge.

Renault has previewed a new electric vehicle motor, designed by its engineers and manufactured at its Cléon plant in France, as well as a new dual-fuel gasoline/LPG combustion engine. Both are slated to enter production in 2015. Rémi Bastien, Renault’s Director of Innovation Engineering, noted that “The future of mobility calls for the same command of electric motor technology as it does of internal combustion engines. We are consequently active on every front, from internal combustion engines to electric motors and alternative energies.

New Renault electric motor. The synchronous electric motor with wound rotor develops 65 kW and peak torque of 220 N·m (162 lb-ft), and features an integrated Chameleon charger (earlier post).
Integration, miniaturization and simplification were the three objectives that guided the design of this motor.

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  • Integration: switching from macro-module stacking to fully integrated modules.

  • Miniaturization: the design of smaller modules, assembled closely (i.e., minimization of space between the modules, doing away with external power supply cables). The junction box, power electronics and Chameleon charger are all contained within a single system entitled Power Electronic Controller, enabling a 25% reduction in the size of this group of functions. Overall, Volumes have been reduced by 10% for the same level of performance, opening up new opportunities to use it for smaller vehicles.

  • Simplification: switching to air cooling for the electric motor (removal of inter-module ducting). Only the Power Electronic Controller continues to be cooled by water, adapted to its specific needs.

The designers have improved the electronic management of the charging process in order to reduce charging times using low-power infrastructure (flexi-charger cable for domestic networks, 3kW and 11kW electric charging points). With this comprehensive redesign of the inverter system, the designers have been able to improve efficiency, thereby reducing the consumption of electric energy.

Turbocharged dual-fuel gasoline/LPG engine. The new engine is a current-generation three-cylinder gasoline unit with LPG dual-fuel capability. It integrates turbocharging, StopStart, energy recovery under braking, and eco-mode is compliant with Euro 6b emissions legislation. The gains achieved in terms of fuel consumption in comparison with an LPG engine of the previous generation are around 20%.

Renault said that the technical challenge in development of the dual-fuel engine was striking the right balance between turbo boost and LPG pressure and in optimizing the engine management strategy to permit maximum use of the LPG mode with no need for input for the driver.

The entire powertrain will be factory-fitted.

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Turbocharged dual-fuel gasoline/LPG engine. Click to enlarge.

EV Transmissions Under Development

Electric Vehicles
EV Transmissions Under Development

Published on December 12th, 2014
by Steve Hanley

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EV transmissions are under development and should be available soon, James Potter, controls manager for ZF Powertrain Technology, tells WardsAuto. “Two-speeds are coming out, and that will be the next generation,” he says. “For passenger cars, I would say we will probably eventually rise up to 3- or 4-speeds.”

The push to design transmissions for electric cars is part of the search for extended range. Potter believes adding a transmission will increase range by up to 20% while allowing auto makers to use smaller, lighter and less expensive batteries. He also expects transmissions to optimize the car for different tasks, whether highway travel or in town use. “If you get a Nissan LEAF and it’s the only car you have, now you need a car that is more customizable,” he says. “Maybe you need the ability to change battery size based on what you will use the car for, or maybe you need multiple transmission options based on what you’ll use the car for.”

Potter foresees the day when the electric motor and transmission will be combined into one hybrid unit. ZF already does something similar now for ActiveHybrid versions of BMW’s 3, 5 and 7 Series cars, in which the electric motor takes the place of the torque converter.

Even thought the video above shows a transmission system from KOM Advanced Powertrain Strategies, the transmissions under development by ZF will be similar in operation. For a car nut like me, the sweet sound of the drivetrain going up and down through the gears is music to my ears. I think I would really enjoy driving an electric car with a transmission.

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Tags: 2 speed transmission for EV, 3-4 speed transmission for EV, electric car transmission, electric cars, EV transmissions, ZF Powertrain Technology, ZF transmissions


About the Author

Steve Hanley I have been a car nut since the days when articles by John R. Bond and Henry N. Manney, III graced the pages of Road Track. I know every nut, bolt and bullet connector on an MGB from 20 years of ownership. I now drive a 94 Miata for fun and the occasional HPDE track day. If it moves on wheels, I am interested in it. Please follow me on Google + and Twitter.


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  • Goddammit, no! I love my EV because it’s simple. Don’t add complexity to the mix. Increasing my range “by up to 20%” means from 0% to 20%. I don’t want to have to worry about transmission fluid, wear and tear on the transmission, transmission rebuilds, etc. A reduction gear is just fine with me. I’ll take the “up to 20%” hit on range to keep my car SIMPLE and SHIFT-FREE.

    • Thanks, Aaron. I have floated this notion out there on the internet and gotten pretty much the same reaction from others. All I can say is that ZF knows a thing or two about gear boxes and if they are involved, there’s probably something to this.

      Plus, too and also, the sound on that video sends tingles up my spine. I know EVs are supposed to be nearly silent, but if mine sounds like that, I’m all in favor!

      • The sound is… interesting… and by some metrics nicer than silence.

        Where I notice an EV with a transmission is at the airport. The small trains that move from terminal to terminal are electric and have (my guess) a 4-speed transmission. It makes standing up, holding the handrail, a little more difficult because of the shifts.

        That being said, those little trains can pull pretty hard. I know a transmission would allow you to stay within the power band of the motor for better efficiency, but it’s a compromise I don’t want to make.

        Tesla knew about the power and efficiency improvement with the first-gen Roadster. When it first came out, it had a two-speed transmission. However, after multiple transmission failures, they dropped it and went with a single-speed reduction gear.

        I know ZF is probably the best name in transmissions. Their experience in high power, high torque applications is likely unmatched.

        What I’m wondering is why have any speeds at all, and why not a CVT? It would be shiftless, the problems people have with CVTs in ICE vehicles — the droning from the ICE revving to 3000 RPM to be in the power band — wouldn’t be an issue. The big question is: Can a CVT handle the torque of an electric motor reliably?

        • I suspect the CVT is not up to the task. I also suspect that cars like the Tesla will never have a transmission because it already has such a large battery it doesn’t need any help moving the car forward.

          I do think something small and light like a Honda Fit or even a LEAF might be a candidate for one. though. Until battery technology catches up, those cars are just too small to fit a powerful battery. This transmission looks to be quite a bit smaller than the volume of the extra battery necessary to significantly increase range.

          Obviously I am just speculating. I don’t think ZF is doing this just for fun. What I do know is that the battery technology ten years from now will be vastly different from battery technology today and there will be many variations of range, torque, and charging time that will come to market before there is any “standard” arrangement for an EV the way the 2.0 liter turbo 4 cylinder is the “standard” gasoline engine of today.

New BMW 218i Coupe to offer new 3-cylinder gasoline engine

New BMW 218i Coupe to offer new 3-cylinder gasoline engine

12 December 2014

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New BMW 3-cylinder turbo gasoline engine for the 218i. Click to enlarge.

With the market launch of the new BMW 218i Coupe, BMW will offer a new a three-cylinder gasoline engine from the BMW Group’s latest engine family (earlier post) for the first time in the compact model. With a displacement of 1.5 liters, the newly developed power unit delivers a maximum output of 100 kW/136 hp and a maximum torque of 220 N·m (162 lb-ft) available at 1,250 rpm.

The car’s BMW TwinPower Turbo technology comprises a supercharger that is integrated into the exhaust manifold; a further developed gasoline direct injection system; the latest version of the variable valve control system VALVETRONIC; and Double VANOS variable camshaft control. The new power unit is conventionally positioned lengthwise in the engine compartment under the hood. Its low weight benefits the well-balanced load distribution of almost 50:50 between the front and rear axle.

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BMW 2 Series Coupe. Click to enlarge.

The new BMW 218i Coupe accelerates from 0-100 km/h in 8.8 seconds (automatic: 8.9 seconds). Top speed is 212 km/h (132 mph) in each case. In terms of vibration behaviour, the engine shows parallels to BMW’s straight six-cylinder power unit and features a forged steel roller-bearing supported balancer shaft in order to reduce vibration.

A further developed transmission also contributes towards the efficiency of the new model variants. Equipped with the standard 6-speed manual transmission, the new BMW 218i Coupe has an average fuel consumption of 5.6 to 5.1 liters per 100 km (42 to 46 mpg US), with CO2 emission levels of 130 to 118 grams per km.

In conjunction with the 8-speed Steptronic transmission, the corresponding figures are between 5.5 and 5.1 liters (43 to 46 mpg US) and 129 and 118 grams respectively (figures as per EU test cycle, depending on selected tire size).

Starting in the spring of 2015, there will be a choice of four gasoline and three diesel engines, including the new entry-level power unit. The new engine family also includes the 2-liter four-cylinder diesel power unit with BMW TwinPower Turbo technology featured in the BMW 220d Coupe. From March 2015, the system BMW xDrive will be available for this model as an alternative to rear-wheel drive.

The 140 kW/190 hp four-wheel drive model accelerates from 0-100 km/h in 6.8 seconds. Average fuel consumption is between 4.7 and 4.3 liters per 100 km (50 to 55 mpg US) and CO2 emissions are between 124 and 113 grams per km (figures as per EU test cycle, depending on selected tire size).

Ioxus introduces high-temperature ultracapacitors with Titan technology; targeting automotive and transport

Ioxus introduces high-temperature ultracapacitors with Titan technology; targeting automotive and transport

12 December 2014

Ioxus, a manufacturer of premium performance ultracapacitor technology for use in transportation, industrial and energy applications, has introduced high-temperature 1250 Farad (F) cells with Titan high-temperature technology. Titan follows Ioxus’ earlier release of the results of an extensive durability test of its flagship hybrid bus product, the 48V / 165F module. (Earlier post.)

Ioxus’ Titan technology meets a key automotive industry requirement: a system with a wider operating range that meets both cold and high temperature standards. Ioxus’ newest line of cells, designed with novel chemistry solutions for this market, function properly at temperature ranges of -40 to 85 °C, and deliver 2.7 volts at these temperatures.

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Ioxus draws a direct comparison to Maxwell’s DuraBlue technology, which cannot survive under the same conditions, Ioxus claims. Maxwell underperforms at 65°C when compared to Titan at 80°C, which has lower equivalent series resistance (ESR) and capacitance fade, higher initial capacitance, and far lower leakage current than Maxwell.

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Top. Ioxus vs. Maxwell, capacitance and ESR endurance. Bottom. Ioxus vs. Maxwell, comparison endurance testing 2.7V at 85 ˚C. Click to enlarge.

Conventionally, increasing temperature shortens ultracapacitor design life and performance. Numerous research groups have explored technology to enable higher temperature supercapacitors, with a particular focus on the electrolyte and separator. (In 2013, a team from Rice University reported designing supercapacitor reliable at temperatures of up to 200 ˚C by using a novel clay-based membrane electrolyte.)

This 85°C performance benchmark required us to make significant advances in the fundamental science behind ultracapacitor performance. Titan encompasses the fields of electrochemistry, surface chemistry and physical chemistry, just to name a few. Our innovations have allowed us to achieve one of the biggest technological advances in ultracapacitor technology since commercialization.

New anode for direct ethanol fuel cells enables peak power and current densities approaching H2 PEM fuel cells

New anode for direct ethanol fuel cells enables peak power and current densities approaching H2 PEM fuel cells

12 December 2014

A team of researchers in Italy has developed a new palladium-doped anode for direct alcohol fuel cells that produces peak power and current densities (using ethanol at 80 °C) approaching the output of hydrogen-fed proton exchange membrane fuel cells (PEMFCs). A paper on their work is published in the RSC journal ChemSusChem.

Direct alcohol fuel cells (DAFCs), which belong to the family of alkaline fuel cells, are electrochemical devices that continuously convert the chemical energy of an alcohol fuel to electricity. Ethanol is becoming a desirable target fuel for use in DAFCs (i.e., a DEFC) because it offers higher energy density compared to methanol; less crossover rate (from the anode to cathode); and can be produced from agriculture and biomass products. In a 2006 paper (Mann et al.), researchers at Princeton observed that:

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The direct 12-electron oxidation of ethanol to carbon dioxide and water in a fuel cell reactor offers a potentially attractive energy resource. In contrast to the much studied hydrogen−oxygen fuel cell, ethanol provides a volumetric energy density that approaches that of gasoline (21 MJ L-1 for ethanol vs 31 MJ L-1 for gasoline). As a liquid fuel, ethanol also avoids issues of storage associated with proposed hydrogen systems. Assuming that ethanol is bioderived, this materials is considered to be carbon neutral. The direct ethanol fuel cell’s (DEFC) primary disadvantage is the lack of a catalyst that can initiate complete oxidation at a high rate. In the absence of an electrocatalytic system that can efficiently deliver 12 electrons per ethanol molecule, the optimistic picture suggested above vanishes.

The electrochemical oxidation of ethanol is a difficult task because of the substantial increase in the number of reaction intermediates associated with this 12-electron process. More troublesome is the presence of the C−C bond, which is between two atoms with little electron affinity or ionization energy, thus making it difficult to access electrochemically.

Key to the success of the DEFC is the catalyst. Many catalysts have been developed and demonstrated electrochemically to oxidize small alcohols, but with varying degrees of oxidation.

To avoid the drawbacks of carbon-supported nanoparticle (NP) electrocatalysts, the team ICCOM CNR (Institute of Organometallic Chemistry, National Research Council) in Italy prepared anodes consisting of palladium (Pd) NPs supported on 3 D TiO2 nanotube arrays.


A 2 μm thick layer of TiO2 nanotube arrays was prepared on the surface of the Ti fibers of a nonwoven web electrode. After it was doped with Pd nanoparticles (1.5 mg Pd  cm−2), this anode was employed in a direct alcohol fuel cell. Peak power densities of 210, 170, and 160 mW  cm−2 at 80 °C were produced if the cell was fed with 10 wt % aqueous solutions of ethanol, ethylene glycol, and glycerol, respectively, in 2 m aqueous KOH.

The Pd loading of the anode was increased to 6 mg  cm−2 by combining four single electrodes to produce a maximum peak power density with ethanol at 80 °C of 335 mW  cm−2. Such high power densities result from a combination of the open 3 D structure of the anode electrode and the high electrochemically active surface area of the Pd catalyst, which promote very fast kinetics for alcohol electro-oxidation.

Resources

  • Chen, Y., Bellini, M., Bevilacqua, M., Fornasiero, P., Lavacchi, A., Miller, H. A., Wang, L. and Vizza, F. (2014), “Direct Alcohol Fuel Cells: Toward the Power Densities of Hydrogen-Fed Proton Exchange Membrane Fuel Cells,” ChemSusChem doi: 10.1002/cssc.201402999

  • A. M. Sheikh, Khaled Ebn-Alwaled Abd-Alftah, C. F. Malfatti (2014) “On reviewing the catalyst materials for direct alcohol fuel cells (DAFCs),” Journal of Multidisciplinary Engineering Science and Technology Vol. 1 Issue 3

  • Jonathan Mann, Nan Yao, and, and Andrew B. Bocarsly (2006) “Characterization and Analysis of New Catalysts for a Direct Ethanol Fuel Cell” Langmuir 22 (25), 10432-10436 doi: 10.1021/la061200c

NASA Prototype Racing Coming In 2015

Motorsports
NASA NP01

Published on December 12th, 2014
by Steve Hanley

0

NASA NP01

The National Auto Sport Association (NASA) dropped a bombshell on the auto racing world today when it announced its new NASA Prototype race series at the Performance Racing Industry trade show. The series is set to begin in the Fall of 2015.

The NASA Prototype race car, designated NP01, weighs just 1550 lbs and features a closed cockpit for added safety. Power comes from a sealed 185 horsepower Mazda 2.0 liter engine coupled to a 6 speed sequential transmission. All cars will compete using Toyo Proxes RR competition tires.

“The NP Series will feature a brand new spec prototype chassis designed specifically around the goals that make NASA competition so attractive to competitors – easy access to local racing with the chance to compete for a season ending class championship,” said Ryan Flaherty, the National Chairman of NASA. “The NP Series will offer something unique in all of motorsports – the opportunity to race a prototype style vehicle designed from the ground up to be fast, fun, safe, and most importantly affordable. The NP01 will feature an innovative rules package focused on performance, affordability, cost containment, and driver ability.”

What does Flaherty mean by affordable? How does $59,995 for a complete race car sound to you? Incredible? Unbelievable? It’s all those things and more. The NP01 is designed to be inexpensive to purchase, race and maintain. Much of the hardware on the car has been standardized to simplify maintenance and the body parts consist of modular fenders, engine cover and front hood sections. If one  pieces gets damaged, it can be replaced quickly and inexpensively. The design concept adds up to real cost savings for the competitors.

“The power-to-weight-ratio will make quick work of any straightaway before approaching the corner where drivers will appreciate the down force produced by the front splitter, rear diffuser and adjustable rear wing,” says Mark Sanderson of Élan Technologies.

“I’m very excited about this new NP Series” said Jeremy Croiset, NASA Director of Business Development. “It is truly unique and innovative in the world of motorsports. Most racing drivers only dream of piloting a professionally built prototype and this new series will provide everyone that opportunity at a truly affordable price point. I would even go as far as to say that this vehicle will likely be the cheapest to purchase and operate factory prepared purpose built race car on the planet.”

NASA sponsors more than 150 racing events a year at some of the country’s premier race tracks. Drivers in the new Prototype series will be eligible for a season ending championship at either Virginia International Raceway or Mazda Raceway in California. That means even a racer with a modest budget can dream about piloting a real prototype race car through The Corkscrew at Laguna Seca. How exciting is that?

Source:  Motorsport.com

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Tags: 6 speed sequential gearbox, elan motorsports, Mazda 2.0 liter engine, NASA, NASA NP01, NASA Prototype racing series, National Auto Sport Association, Toyo Proxes RR race tires


About the Author

Steve Hanley I have been a car nut since the days when articles by John R. Bond and Henry N. Manney, III graced the pages of Road Track. I know every nut, bolt and bullet connector on an MGB from 20 years of ownership. I now drive a 94 Miata for fun and the occasional HPDE track day. If it moves on wheels, I am interested in it. Please follow me on Google + and Twitter.


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Canadian government once again rejects side guards on trucks

In Europe, you see side guards on every truck. They are now actually part of the design of the trucks, like the one above seen recently in Germany. It would seem like a no-brainer. Even China requires them. So when opposition member Hoang Mai introduced a private members bill in Canadian Parliament to make side guards mandatory in Canada, there was real hope that it might happen. A series of MPs got up to speak in favor, many with personal stories of loss to tell. Frank Valeriote of Guelph described the loss of the young daughter of a friend, was passionate about making cycling safer.

Guaranteeing safety for pedestrians and cyclists would encourage many more to get out and bike instead of hopping in the car. However, it is tougher to ensure our safety and the safety of our loved ones when we hear tragic stories like those of Jenna Morrison and Mathilde Blais and the too many countless others who have needlessly lost their lives.

He quoted statistics from the UK.

A recent study from the United Kingdom found that these side guards reduced the fatality rate by 61% in instances when a cyclist hit the side of a truck. This type of collision is by no means a rare occurrence. Evidence from the United States between 2005 and 2009 shows that more than half of all cyclist and 29% of pedestrian accidents involved the victim succumbing to the hazards of falling under the side of the truck.

© Martin Reis

The government response from the Parliamentary Secretary to the Minister of the Environment was heartless. He disputed the British statistics and studies, and said «these studies have not provided proof of the safety benefits of side guards and any mechanism of injury prevention. » Then he noted that not enough people are being killed for him to worry about the issue.

Based on an analysis of fatal collisions in Canada, there were an average of two cyclist and approximately four pedestrian fatalities per year that occurred in collisions involving the sides of large trucks and trailers. While any such loss of life is tragic, this represents fewer than 4% of the total number of cyclist fatalities and less than 1% of the total number of pedestrian fatalities involving motor vehicle collisions over that time period.

Amazing. Billions are spent and the country militarized when one third that number are killed by what is considered terrorism, but six cyclists and pedestrians? Feh. He also shifts the burden to others, like the municipalities that the government starves for cash:

Municipalities also have the responsibility to ensure their infrastructure accommodates for the safe transportation of all road users. For example, it is up to municipalities where to design for bike lanes and wider streets where there is a demonstrated need.

Then the government, which has a majority, defeated the bill and that’s that: more cyclists and pedestrians will die, but hey, they are looking at high tech «promising technologies.»

I lost a rowing buddy to a right hook from a truck without side guards. I rode with hundreds in memory of Jenna Morrison. We don’t need to wait for smart promising technologies; we need dumb sideguards. Now.

2016 Mazda Miata To Use Plant-based Bioplastics

New Technology
010-2016-mazda-mx5-miata-1

Published on December 12th, 2014
by Christopher DeMorro

0

010-2016-mazda-mx5-miata-1

Automakers are aiming to make new cars greener all the way around, and that includes sourcing as many materials from sustainable sources as possible. The all-new 2015 Mazda Miata will use plant-based bioplastics in replace of standard petroleum-based plastics, adding a sustainable element to the all new flyweight roadster.

Though Mazda hasn’t said specifically what plants the bioplastic is derived from (Ford for example uses leftover tomato stems from Heinz for their bioplastics), it does claim the paintable material curbs petroleum use and thus carbon emissions. It also has the added benefit that it can be dyed, rather than painted, which results in both a better and greener colored finish.

More importantly though, the new “Mazda Biotechmaterial” is tough enough for both interior and exterior applications, an important distinction that makes it much more useful. To start off though, the plant-based plastics will be used for a select few interior applications on the 2016 Miata, which recent debuted with a lower curb weight, new chassis, and a focus on getting back to its roots as a fun and affordable roadster.

Mazda isn’t the first automaker to introduce sustainable plastics into their products. Ford has been a leader in sustainable materials, utilizing everything from soy-based seats to recycled soda bottles. Luxury automakers have made sustainable interior materials a very vogue thing to have as well, such as the bamboo trim in the BMW i3 or the reclaimed wood used in the Fisker Karma.

For automakers, going green is about much more than low emissions and high fuel economy.

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Tags: 2016, 2016 Miata, bioplastic, bmw i8, Fisker Karma, Ford, Mazda Miata, miata, plant-based plastic, sustainable plastic


About the Author

Christopher DeMorro A writer and gearhead who loves all things automotive, from hybrids to HEMIs, Chris can be found wrenching or writing- or esle, he’s running, because he’s one of those crazy people who gets enjoyment from running insane distances.


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Forget Buying a Green Car: You Know You Want a Truck!

The news today at HybridCars.com is now that gas is nationally hovering at $2.60 per gallon, you should forget about a sensible, fuel-saving family sedan.

Instead, since Americans like big tough vehicles anyway, a truck could really better fill your lifestyle requirements.

After all, truck drivers were voted 85 more handsome, 76 percent more resourceful, and well, that just makes them much more cool. You know you want a truck! …

… These thoughts are not ours, but those of Chevrolet in an ad for its 2015 Colorado.

The automaker that keeps the Spark EV locked up in Oregon and California only, and says the Volt has been a “niche” vehicle “just like Corvette” is seeing its monthly balance sheets helped along by larger vehicles, and is happy to help you make your choice.

Its 2:37 minute commercial features a nice cross-sectional demographic focus group which strongly expressed the cool factor of the man standing next to a red Colorado compared to the same man standing next to a silver non-descript sedan.

Last month the automaker sold only 2,366 examples of the Colorado, so perhaps it needs a boost compared to the Silverado pickup which accounted for twice the next-best selling Chevrolet’s sales at 42,799.

The Coloado, rated as high as 20 mpg combined, is the third-best EPA rated truck, so that is relatively good.

Beyond that, the notion that mainstream consumers make choices as logical as Mr. Spock has never been proven, and more realistically, as every car salesman knows, the opposite is true.

People buy things because of how they make them feel. Bank on it. Chevrolet does.