They say that everything is bigger in Texas so it’s appropriate that one of the largest E15 promotions of the year will be held this weekend about the benefits of American Ethanol for NASCAR fans at the Texas Motor Speedway.

“We have done 12 major promotions this year and have exposed millions of NASCAR fans to the performance and environmental benefits of Sunoco Green E15, but there is a lot of excitement surrounding this event,” said Jon Holzfaster, chairman of the National Corn Growers Association’s NASCAR Advisory Committee. “American Ethanol will be everywhere at this race, on the track, on the Midway, in the campgrounds and even on Big Hoss.”

Big Hoss is the world’s largest, high-definition LED video board, stands 218 feet wide by 94.5 feet tall and features 20,633.64 square feet of high-definition display. The 108 ton beast of a screen will be showing an American Ethanol video throughout the race.

American Ethanol partners Growth Energy and NCGA are joining forces with the Texas Corn Producers to make sure E15 fuel is prominently promoted at this high profile race.

The contest for the NASCAR Championship is now in its third round, and results in Texas and Phoenix will trim the field to only four drivers who will be eligible to win the Sprint Cup Trophy on November 16. As a result, tens of thousands of fans are expected to flock to the full weekend of races, with millions more tuning in on Sunday for the marquis Sprint Cup duel. Every car will be fueled with E15, and will sport the green American Ethanol fuel port as they have all season.